Covers Sell

Covers Sell

Micheal Fox purchases Canadian Woodworking

Posted by Scott On February - 26 - 2020

In a press release this week, it was announced that Michael Fox and his company Inspiring Media, has purchased Canadian Woodworking Magazine:

Now in its 21st year, Canadian Woodworking & Home Improvement is building for the future with
investment from its new owner – Inspiring Media Inc.

Paul and Linda Fulcher created Sawdust Media Inc. to publish the magazine from their home in Burford,
Ontario, in 1999. Under their care, the brand has grown to become Canada’s #1 DIY resource, with 20,000
print circulation and a website with more than 600,000 monthly page views for home owners actively
involved in maintaining and improving their home and furnishings.

Michael Fox, president of Inspiring Media, is now the publisher of Canadian Woodworking & Home
Improvement. Paul and Linda will continue to be involved in assuring the magazine’s continued success,
with Paul as Director of Sales/Associate Publisher and Linda advising on business matters. Carl Duguay
and Rob Brown continue on as web editor and print editor, respectively.

Paul says: “When Linda and I first took on Canadian Woodworking, we sought out and attended workshops
led by Michael, because he was the leader in the industry – and we have looked up to him ever since. Now
we look forward to working with him to grow the brand.”

Sawdust Media, under the leadership of Michael Fox, is committed to maintaining the company’s high level
of content. Over the coming year there will be new initiatives with an increased emphasis on skill building,
in-depth product reviews, and an expansion of the company’s social media presence.

Michael says: “I’ve watched Paul and Linda grow their publication over the past 20 years, and am truly
excited to now be able to contribute directly to its growing success.”

From a newsstand perspective, Canadian Woodworking has been on a roll.

  • In 2016, newsstand was up 49%, with 5 of 6 issues posting gains
  • In 2017, newsstand was up 21%, with 5 of 6 issues posting gains
  • In 2018, newsstand was up 39%, with of 5 of 6 issues posting gains
  • In 2019, newsstand was up 17%, with 5 of 6 issues posting gains…plus 3 of the issues were Record Breakers for their time slots!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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