In Style magazine has posted a 13% decline in newsstand sales in Canada for 2019. It’s better then the two prior years when sales were down 16% in 2018 and 22% in 2017. In 2019, 4 of 12 issues posted gains.
Their best-selling issue of the year, the September 2019 issue, sold 30,355 copies at 39% efficiency, but that is down 14,473 or 32% from last year’s results in this time slot.
The November 2019 issue was down 21% this year and was the second-to-worst performer of the year. They tried removing all cover lines except a small patch down in the far right hand corner (the cover real estate I refer to as Baltic Avenue). Total flop.
The December issue is posting a gain of 11% from prior year, and is the 3rd best performer of the year. A clearly classic cover.
