Covers Sell

Covers Sell

Revolution for Canadian Running

Posted by Scott On January - 28 - 2020

The Mar/Apr 2020 issue of Canadian Running is set to hit newsstands Feb 24th, 2020.

This cover is one of the more “radical” type treatments I’ve seen in quite some time.

The black textured backdrop works overtime to help make the running shoes leap off the cover.

The warm vibrant yellow logo and green type treatment light it up.

In 2019 Canadian Running outsold it’s primary American competitor by over 100%.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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