Covers Sell

Covers Sell

Town & Country on mini-roll!

Posted by Scott On November - 22 - 2019

The venerable USA title Town & Country is on a bit of a mini-roll, with recent covers performing quite nicely.

  • In 2018, 5 of 10 issues posted gains, as the average issue sold 2,174 copies, down 5% from prior year.
  • In 2017, 4 of 10 issues posted gains, as sales averaged 2,294 copies sold, down just 16 copies or 1% from prior year.
  • In 2016, 5 of 10 issues posted gains, as sales averaged 2,310 copies, up 1% from prior year.
  • In 2015, 5 of 10 issues posted gains, as sales averaged 2,305, down just 1.7% from prior year.

This year, their 2019-07 issue was up 941 copies or 55%, but was on sale longer due to a frequency change, so had more time to sell.

Their 2019-09 issue was essentially the same as prior year.

Their 2019-10 issue was a huge winner, with sales up 1,180 copies or 55%…great cover!

I like the unpredictable variety of these covers.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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