Cosmopolitan magazine continues to trend down in an extremely volatile way here in Canada.
- In 2018, sales were down 26%, with all 12 issues posting losses from prior year.
- In 2017, sales were down 29%, with all 12 issues posting losses from prior year.
- In 2016, sales were down 29%, with all 12 issues posting losses from prior year.
- In 2015, sales were down 29%, with all 12 issues posting losses from prior year.
So far in 2019, sales are down on all 10 issues…too soon to say about November and December issues.
The Jan 2018 issue was their best selling issue that year, selling 55,216 copies at a 45% sell-through…impressive, and only down 3% from the prior year’s issue in that slot. However, the Jan 2019 issue sold just 30,531 copies at a 46% sell-through, down 24,685 copies or 45% from prior year.
The May 2018 issue sold 20,752 copies at a 30% sell-through. But the May 2019 issue sold just 13,051 copies at a 21% sell-through, down 14,001 copies or an astounding 52%. Extreme volatility.
