Starting in the Summer of 2018, Magnolia Journal embarked on a massive expansion of the magazine in Canada.
Sales in 2017 were already outstanding, averaging a draw of 26,165, a sale of 13,254, for a 50.7% sell-through, and at a $9.99 cover price.
- Effective with the third issue of 2018, the draw was moved up to 60,435 copies (an increase of 34,395 copies or 132%) from the prior year’s issue. Sales were 22,915 copies (an increase of 11,033 or 93%). Dealers increased to 5,212 stores from 3,427 (an increase of 52%). Nice bump!
- The fourth issue of 2018 was up 9,177 copies or 57% from prior year.
- The first issue of 2019 was up 7,514 copies or 49% from prior year.
- The second issue of 2019 was up 5,940 copies or 41% from prior year.
That’s a spectacular success!
