Covers Sell

Covers Sell

Magnolia Journal Selling Big in Canada

Posted by Scott On November - 15 - 2019

Starting in the Summer of 2018, Magnolia Journal embarked on a massive expansion of the magazine in Canada.

Sales in 2017 were already outstanding, averaging a draw of 26,165, a sale of 13,254, for a 50.7% sell-through, and at a $9.99 cover price.

  • Effective with the third issue of 2018, the draw was moved up to 60,435 copies (an increase of 34,395 copies or 132%) from the prior year’s issue.  Sales were 22,915 copies (an increase of 11,033 or 93%).  Dealers increased to 5,212 stores from 3,427 (an increase of 52%).  Nice bump!
  • The fourth issue of 2018 was up 9,177 copies or 57% from prior year.
  • The first issue of 2019 was up 7,514 copies or 49% from prior year.
  • The second issue of 2019 was up 5,940 copies or 41% from prior year.

That’s a spectacular success!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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