Covers Sell

Covers Sell

Horse Canada 2020 Annual

Posted by Scott On November - 12 - 2019

The Horse Canada 2020 Annual is set to hit newsstands on December 2nd, 2019.

Art Director Sieu Truong has created another elegant, sophisticated, warm and approachable cover for this year’s biggest issue.

The cover price was raised to $9.95.

Last year’s 2019 Horse Annual  was the 2nd best-seller of all time, with sales up 11%.

The 2016 Horse Annual is still the all-time best-seller.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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