Covers Sell

Covers Sell

Block Planes Rock

Posted by Scott On September - 12 - 2019

Canadian Woodworking celebrates a classic tool (the Block Plane) in their Oct/Nov 2019 issue.

It goes on sale September 16th, 2019.

Art Director Jonathan Cresswell-Jones has created a moody, evocative tribute cover sure to stir the souls of woodworking enthusiasts.

Other notable techniques include:

  • Strong Sky Bar treatment
  • Free Poster call out
  • Top 10 Button

Canadian Woodworking has posted gains in newsstand sales for 17 of the past 22 covers…a truly incredible 4-year performance!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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