Covers Sell

Covers Sell

Horse Sport Celebrity Guest Editor

Posted by Scott On June - 5 - 2019

The July issue of Horse Sport features a “poster quality” celebrity cover.

Art Director Sieu Truong has created another dazzling cover for Horse Sport.

  • Bold type treatment
  • Great use of left hand side cover “real estate”
  • Fabulous image with tons of emotion

The monthly magazine has had 10 straight issues with sales exceeding prior year’s sales.  Also 13 of the past 15 issues have outsold the prior year’s issue.

The July issue goes on sale June 24th.



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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