Covers Sell

Covers Sell

Small Shop Annual

Posted by Scott On May - 17 - 2019

The Jun/Jul 2019 issue of Canadian Woodworking is set to hit newsstands on May 20th.

Canadian Woodworking’s 9th Annual Small Shops issue is a strong performer every year.  In fact, last year’s issue was a Record Breaker…best selling Small Shops issue ever!

Art Director Jonathan Cresswell-Jones has created another winner.

  • Strong skybar treatment with 4 different hooks
  • Free Poster
  • Good use of numbers to quantify value
  • Starburst button
  • Good use of far left to highlight features

Canadian Woodworking is on a huge roll…sales in 2018 were up 39% from prior year, with 5 of 6 issues posting impressive gains. Plus, 15 of the past 18 issues have posted gains over the last 3 years…truly incredible!




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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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