Covers Sell

Covers Sell

Civil War

Posted by Scott On May - 14 - 2019

The Jul/Aug 2019 issue of the Legion is set to hit newsstands on July 1st.

Art Director Jason Duprau has created a classic cover, with an iconic black & white shot.

The bold type treatment, and clean uncluttered look really makes a big statement.

Good use of visual devices in the skybar area, with a starburst, and a + sign to draw attention to key selling features.


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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