Covers Sell

Covers Sell

Creative Scrapbooker on a Roll in USA

Posted by Scott On April - 10 - 2019

The Summer 2019 issue of Creative Scrapbooker is set to hit newsstands on May 27th, 2019.

This beautiful Canadian magazine is always 148 pages thick, and packed with practical how-to-advice.

Co-Owners Jackie Ludlage and Katharina Doyle decided back in 2016 that it was time for the USA to see what a great Canadian magazine could deliver.  The name was changed from Canadian Scrapbooker to Creative Scrapbooker.  Results are impressive:

  • In 2016 we started with a test group of Barnes & Noble and JoeAnne’s stores, and sold thru at an impressive 52% sell-thru.
  • In 2017 we expanded into more Barnes & Noble and Joe Anne’s and we raised our cover price from $11.99 to $12.99.  Sales were up 64% and revenue was up 87% from 2016.
  • In 2018 we sales were up another 5%.
  • In 2019 we have expanded into Michael’s stores in the USA.

An impressive roll in the USA for this fabulous Canadian gem!

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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