Covers Sell

Covers Sell

Vanity Fair Down 22% in Canada in 2018

Posted by Scott On April - 3 - 2019

Vanity Fair magazine had a rough year in 2018, with newsstand sales down 22% overall.  Just 2 of 12 issues posted gains over prior year.  The Oct 2018 issue (Felicity Jones as Ruth Bader Ginsburg) posted a decline of 49% over the prior year’s issue…the Canadian audience judged the judge quite harshly.  It sold 15,295 copies.  Last year’s issue in that time slot sold 30,014, and was the 2nd best-seller in 2017.

The best-selling issue of 2018 might surprise you…it was their Jan 2018 issue, which sold 25,290 copies.  Last year’s issue in that time slot sold 30,778 copies, and was the best-seller in 2017. So, down 18%.

The second-best issue of 2018 is no surprise…it was their June 2018 issue, featuring the Royals, which sold 22,933.  Last year’s issue in that time slot sold 17,315…so up 32%.

The worst-seller of 2018 was the November 2018 issue, featuring a dude named Michael Jordan…but not the basketball player. What’s he doing in the water wearing a suit coat?  It sold 11,650 copies, down 37% from prior year’s issue in this slot.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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