Covers Sell

Covers Sell

In Style…BIG TYPE

Posted by Scott On March - 29 - 2019

In Style magazine learned something last year that seems to be helping them this year…BIG TYPE works.

  • The Jan 2018 issue (Let’s Go) was down 10,708 copies or 33% from the same time slot in 2017 here in Canada.
  • The Feb 2018 issue (Fashion to Love) was down 7,336 copies or 29%.

Later in 2018 they started experimenting with bolder type treatments, with a less cluttered approach.

  • The Jan 2019 issue (Boss) is up 9%.
  • The Feb 2019 issue (Badass Women) is up 14%.

We’ll see if the trend continues for In Style, but they are off to a good start this year.

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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