In Style magazine learned something last year that seems to be helping them this year…BIG TYPE works.
- The Jan 2018 issue (Let’s Go) was down 10,708 copies or 33% from the same time slot in 2017 here in Canada.
- The Feb 2018 issue (Fashion to Love) was down 7,336 copies or 29%.
Later in 2018 they started experimenting with bolder type treatments, with a less cluttered approach.
- The Jan 2019 issue (Boss) is up 9%.
- The Feb 2019 issue (Badass Women) is up 14%.
We’ll see if the trend continues for In Style, but they are off to a good start this year.
