The Magnolia Journal continues to impress with exceptionally strong newsstand sales in Canada.
This U.S.-based magazine was first launched in Canada on October 6th, 2016. The launch issue had a draw of 24,180 copies and sold 11,100, for a 46% sell-thru in 4,234 stores. An impressive debut. Especially at a $9.99 cover price.
In 2017 four issues were published, with an average draw of 26,165 copies, an average sale of 13,253, for a 51% sell-thru in 3,643 stores. The best-seller that year sold 16,071 copies at an astounding 57.1% efficiency.
In 2018, they decided to ramp things up even more in Canada. On issue #3 their draw increased from 29,580 copies on issue #2, to 60,435, an increase of 30,855 copies or an 104% increase. Sales increased from 14,599 to 22,939, up 8,340 copies or 57%. On issue #4, sales increased to 25,782 copies! They are currently in 5,146 stores in Canada, which is pretty much everywhere. It helps to have a TV show that created a buzz! But the quality of this publication is undeniable.
