Covers Sell

Covers Sell

Magnolia Journal Sells in Canada

Posted by Scott On March - 28 - 2019

The Magnolia Journal continues to impress with exceptionally strong newsstand sales in Canada.

This U.S.-based magazine was first launched in Canada on October 6th, 2016.  The launch issue had a draw of 24,180 copies and sold 11,100, for a 46% sell-thru in 4,234 stores.  An impressive debut. Especially at a $9.99 cover price.

In 2017 four issues were published, with an average draw of 26,165 copies, an average sale of 13,253, for a 51% sell-thru in 3,643 stores.  The best-seller that year sold 16,071 copies at an astounding 57.1% efficiency.

In 2018, they decided to ramp things up even more in Canada.  On issue #3 their draw increased from 29,580 copies on issue #2, to 60,435, an increase of 30,855 copies or an 104% increase. Sales increased from 14,599 to 22,939, up 8,340 copies or 57%.   On issue #4, sales increased to 25,782 copies!   They are currently in 5,146 stores in Canada, which is pretty much everywhere.  It helps to have a TV show that created a buzz!  But the quality of this publication is undeniable.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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