Covers Sell

Covers Sell

Pro Tips

Posted by Scott On January - 29 - 2019

The Mar/Apr 2019 issue of Horse Canada is ready to go, and scheduled to hit newsstands on February 25th, 2019.

Art Director Sieu Truong has created a breath-taking cover.

This horse “portrait” absolutely screams elegance and impact.

Alternating yellow/red/yellow in the sky bar area directs the eye across the page. The bold type treatment for the main sell, in the top left corner, pops.  And the four supporting sell lines provide the perfect counter balance.

This poster quality cover is a classic.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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