Covers Sell

Covers Sell

Sir John A: Celebrated. Scorned.

Posted by Scott On January - 8 - 2019

The Feb/Mar 2019 issue of Canada’s History may prove to be “controversial”, which is typically good for newsstand sales.  Art Director James Gillespie has captured the “bi-polar” reaction that often surrounds discussions of Sir John A’s legacy in today’s politically charged environment.

Canada’s History did another cover feature on Sir John A. on the Oct/Nov 2012 time slot.  It was an “iconic” image, and it was a Record Breaker for that time slot, with sales spiking up by 18%.

Look for this one to generate some heat too!  It goes on sale January 28th.


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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