Covers Sell

Covers Sell


Posted by Scott On November - 6 - 2018

The Nov/Dec 2018  issue of Canadian Geographic is on newsstands now.

Art Director Javier Frutos has created a fabulous “Top Predator” cover.

I’ve looked at every cover going back to 1996, and this is the first time Canadian Geographic has featured a shark as the cover boy (or girl if you please).

Canadian Geographic is on a roll.  Three issues in a row have posted gains over prior year.

  • Mar/Apr…up 28%
  • May/Jun…up 3%
  • Jul/Aug…up 18%

Plus, the magazine has done so while raising the cover price by $1 or 12.6%, so it’s particularly noteworthy!




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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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