Covers Sell

Covers Sell

Canadian Woodworking: Build a Lamp

Posted by Scott On October - 24 - 2018

The Dec/Jan 2019 issue of Canadian Woodworking is set to hit newsstands on November 18th, 2018.

Art Director Jonathan Cresswell-Jones has delivered another winning look.

  • Warm & Inviting
  • Bold Skybar treatment
  • Top 10 Button device
  • Good use of left-hand side for key sell lines
  • Benefits galore

Canadian Woodworking remains on a major roll.

  • In 2016… 5 of 6 issues posted gains…sales up 49%
  • In 2017… 5 of 6 issues posted gains…sales up 21%
  • In 2018… 5 of 5 issues have posted gains so far…Dec/Jan up 94%, Feb/Mar up 49%, Apr/May up 39%, Jun/Jul up 39%, Aug/Sep up 75%

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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