Covers Sell

Covers Sell

Breaking News…New Look for Maclean’s

Posted by Scott On May - 26 - 2010

As hinted at by Ken Whyte on, Maclean’s magazine, is unveiling a new look this week.

Encouraged and inspired by the outstanding sales success of the Maclean’s Olympics SIP, the new look features a white border, a re-worked sky-bar area treatment, and uses both a starburst and cover slash device.

The issue is on sale in Ontario, Thursday, May 27th, British Columbia and Quebec on Friday, and all other Provinces on Monday.

The cover price remains the same, at $5.95.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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