Do Covers Sell? You know they do. In case you needed any additional evidence, check out the September 2018 issue of In Style magazine.
This very simple cover approach, with minimal type, posted some incredibly great newsstand sales.
In Canada, sales stand at 49,803 copies sold, and at an astounding 52.1% sell-through efficiency. The issue prior to this one sold just 26,320 copies..,a variance of 23,483 copies or 89.2% better. If we compare it to last September’s issue, which sold 39,658 copies, it’s up 10,145 copies or 25.6%. And if we compare it to the ill-fated July 2018 which sold only 15,955 copies, it’s up 33,848 copies or 212%.
So as you can see, Covers do Sell (or not).
