Covers Sell

Covers Sell

Winter Horse Care

Posted by Scott On October - 10 - 2018

The Nov/Dec 2018 issue of Horse Canada is set to hit newsstands on October 29th, 2018.

Art Director Sieu Truong has created a classic “poster quality” cover.

The cover features a crisp white background, which gives the gorgeous horse lots of pop.  The choice of a warm gold adds warmth.  The gold snow flakes is a nice touch, drawing attention to the other sell lines.  Great benefit/service features.  Good use of color in the skybar area to help direct the eye.

This time slot is always outstanding for Horse Canada, so look for this one to sell!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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