Covers Sell

Covers Sell


Posted by Scott On September - 14 - 2018

The Oct/Nov 2018 issue of Canadian Cycling is set to hit newsstands on September 23rd.

This compelling cover feature story is sure to strike a nerve in the cycling community.

The cover features:

  • Compelling action shot
  • Good use of upper left “real estate” for main sell line
  • Warm feel for Fall
  • Skybar
  • 7 total hooks

Canadian Cycling magazine is on a roll, with 4 straight issues posting sales gains!


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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