Covers Sell

Covers Sell

O’Canada SIP…Perfect Gift for Christmas!

Posted by Scott On September - 13 - 2018

The Legion has just released a preview of their final SIP of the 2018 Season, O’Canada…The Best Of Everything.  Senior Designer, Jennifer McGill, has created a bright, energetic cover just in time for the Christmas gift-giving season.

Designer Jennifer McGill says:  “Playing off the success of our O Canada: 150th Special Edition, our second installment, O Canada: The Best of Everything features a bold and eye-catching red maple leaf on a white background, making it pop! A strong typographical heading along with a button highlighting our contributor and native comedian, Ron James along with a clear subhead and enticing skybar provide numerous benefits. This cover says CANADA, strong and proud.”

Editor, Eric Harris says: “It’s like nothing you’ve ever seen before! O Canada—The Best of Everything is packed with stories and pictures of Canadian people, places, wildlife, cities, culture, feats and innovations. With a hilarious intro by iconic Canadian comedian Ron James, this collector’s edition brings you great inventions, gorgeous landscapes, outstanding animals, cool views and amazing characters—just like Canada itself. From coast to coast to coast—and hundreds of points in between—find out what really makes our country tick.”

It goes on sale November 5th, 2018.  It’s 100 pages thick.  Perfect Bound. Over-sized Trim. And retails for $14.95

You may recall that back in November of 2016, the Legion published their first O’Canada SIP, celebrating Canada’s 150th Birthday, which sold 8,814 copies, at a 47% sell-through, with a $14.95 cover price!  Look for this one to sell well too.




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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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