Covers Sell

Covers Sell

Lumber Jack Shirt a Winner

Posted by Scott On August - 15 - 2018

Congratulations to all concerned at Cottage Life.

Back on June 12th, 2017, I blogged about Cottage Life’s fabulous Going North Cover, which went on sale May 29th, at a $7.99 cover price. (You can see original post by searching the CoversSell.com archives for June 2017).  It was Cottage Life’s unique take on Canada’s 150th birthday.

I fell in love with this cover…one of the best, most creative, and clever covers ever by this venerable brand, in my opinion.

So, how did it sell?  Sales were up 13% from the same issue last year!

Plus it was the 2nd best seller of the 2017 year, in a year when Cottage Life posted gains on 4 of their 6 issues…an excellent accomplishment.

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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