Coyote’s have been making the news a lot lately. In my neighbourhood, The Beach, in Toronto, for eating people’s pet dogs, and out east, for attacking and killing a female musician. There seems to be a perverse fascination with the wily Coyote. What a perfect symbol for the Annual Environment Issue…Nature’s Ingenuity…as this species evolves and adapts to us.
The cover uses the core real estate effectively to focus on the predator, the main sell line is broad, to widen the market appeal, and the supporting sell lines use the left-hand space well. The gold frame helps focus the eye, and suggests that this issue is indeed worth buying.
The June 2010 issue is scheduled to hit newsstands on June 7th.
