Covers Sell

Covers Sell

Circle of Life

Posted by Scott On May - 25 - 2010

Coyote’s have been making the news a lot lately.  In my neighbourhood, The Beach, in Toronto, for eating people’s pet dogs, and out east, for attacking and killing a female musician.  There seems to be a perverse fascination with the wily Coyote.  What a perfect symbol for the Annual Environment Issue…Nature’s Ingenuity…as this species evolves and adapts to us.

The cover uses the core real estate effectively to focus on the predator, the main sell line is broad, to widen the market appeal, and the supporting sell lines use the left-hand space well.  The gold frame helps focus the eye, and suggests that this issue is indeed worth buying.

The June 2010 issue is scheduled to hit newsstands on June 7th.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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