To illustrate just how tough it is on Canada’s newsstands these days, even for a top brand name American magazines like In Style, take a guess how many of their 12 issues in 2017 sold more than the prior year in the same time slot?
Question #1 Is it:
A. 6 of 12
B. 4 of 12
C. 2 of 12
D. 1 of 12
Now, by what percentage did In Style’s sales in Canada contract in 2017?
Question #2 Is it:
A. 12%
B. 18%
C: 22%
D: 24%
Now, of the first 6 issues of 2018 are concerned, only 1 has sold more copies than the prior year.
Question #3 See if you can guess which one. Is it:
Jan 2018 Feb 2018 Mar 2018
Apr 2018 May 2018 Jun 2018
Answers Below. No cheating. No peaking.
Answers:
Question #1: If you guessed D, you got it right.
Question #2: If you guessed C, you got it right
Question #3: If you guessed Jun 2018, you got it right…it’s up 5,203 copies, selling 25,768 in Canada
- The Jan issue is down 33%
- The Feb issue is down 29%
- The Mar issue is down 18%
- The Apr issue is down 21%
- The May issue is down 12%
- The Jun issue is up 25%