The Aug/Sep 2018 issue of Canadian Cycling went on sale July 23rd, 2018.
This cover has a “poster-like” quality about it.
- Rule #11 says: White backgrounds work better than black
- Rule #30 says: If it works, keep doing it
- Rule #34 says: Know when to break the rules
This is one of those times when breaking Rule #11 makes sense.
Way back in 2010, Canadian Cycling featured Emily on the cover (see below), and it was the best-selling issue that year. So why not try it again!
Canadian Cycling is on a roll. Their last 3 issues have posted gains from prior year.
Canadian Cycling is a classic Canadian success story. The magazine debuted on newsstands in 2010. Today, it outsells its well-healed American competitor by 247%, based on the average sale in 2017; plus in 2018 Canadian Cycling is widening that margin.
