The August 2018 issue of Horse Sport is set to hit newsstands on Jul 23rd, 2018.
Art Director Sieu Truong has created a high-impact yet elegant cover. The cover makes great use of the skybar area to flash focus on dressage, while still packing in seven additional hooks to draw in readers. The alternating use of red and black keeps the color pallet simple and sophisticated, and helps the eye navigate the cover effortlessly. Strong, simple, benefit-oriented sell lines work hard. The cover retains an uncluttered and upscale feeling, with the horse and happy rider remaining the central focus.