T
his cover may not win awards for edgy design, but my guess is it will sell lots of copies at a premium retail price.
Like a Greatest Hits album, this SIP is packed with the editor’s favourites. The issue promises and delivers value.
Using the upper left real estate to maximize the main selling feature, it trades effectively on its brand reputation.
Christine Martel, of Presse Commerce, sells thousands of copies of Dwell in her fine retail outlets, so I asked her to offer up an opinion:
“I like the altered cover treatment for this special issue of DWELL. The clever use of quadrants (which is quite retro) makes it really stand out from their regular issue. Still, this is definitely keeping with DWELL’s style: fresh, clean, modern and organic photographs. This will be a collector’s item for any design aficionado.”
