In this era of “extreme volatility” many “A List” women’s service magazines are taking a beating. Even the great Cosmopolitan isn’t immune.
In 2017 all 12 issues of Cosmo were down in Canada…and for the entire year they were down a depressing 29%.
But it seems that even the pros in New York can make the same mistake two year’s in a row.
The Nov 2016 issue (Date Smarter) was down a staggering 47% from the prior year’s issue…making it the worst of 2016.
But yet, despite that spanking, the Nov 2017 issue returned to the same subject (Dating Now), which was down 46% from the previous year’s abysmal number. That made it the worst of the year as well. And it sold-thru at a humiliating 15.8%. I believe this is the worst-selling issue ever in Canada. I looked back 5 years and nothing else even comes close.
When the data speaks to you, don’t ignore it and repeat the same mistake over again. You’re just fighting yourself.
Nov 2015: Sold: 68,548
Nov 2016: Sold 36,141
Nov 2017: Sold 19,456
