Covers Sell

Covers Sell

Biggest Summer Issue Ever

Posted by Scott On May - 18 - 2010

The Pink Bubble Burst proudly proclaims that size does indeed matter on newsstands.

The Summer issue of Fashion is pleasingly plump with a page count of 202 pages.  Nice to see such a big thick issue packed with great ads and fantastic editorial.  Readers are going to devour this one.

The Cover Girl features Sex and the City’s Sarah Jessica Parker, looking fabulous…great hair, great eye-contact, great clothes.

The issue hits newsstands May 24th, perfectly timed with the debut of Sex and the City 2, the movie, which is released on May 27th.

This cover is flawless.  The less-is-more colour scheme is stylish, powerful, and elegant.  The eye travels effortlessly from hook to hook.  This cover easily competes with the best Cosmo covers (sans sex tips).  We love the playful confidence Fashion shows by weaving Sarah into their logo…creating a fantastic 3D effect

Watch for this issue to shatter some sales records!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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