Martha Stewart Living had a challenging year in Canada in 2017, with only 1 of 10 issues posting a gain. Martha was down 13% in 2017. As always, some covers sold more than others. See if you can guess which ones sold more or less.
Which of these 4 Covers was the best-seller in Canada in 2017.
Better yet, try ranking them from #1 to #4!
- Get none right…You are a Dunce
- Get #1 right…You graduate High School
- Get #1 & #2 right…You graduate University
- Get all 4 in order…Masters Degree
Mar 2017 Oct 2017
Nov 2017 Dec 2017
Don’t Look Yet!
Don’t cheat!
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Answers Below:
Bonus Question: Canadian House & Home magazine outsells Martha on Canadian Newsstands by: 1. 47% 2. 93% 3. 187% 4. 373%
Answers:
#1. Dec 2017…Wreath…sold 13,096 copies at a 54.3% sell-thru…114% higher than the other 9 issues average sale! (Seasonal Charm)
#2. Oct 2017…Pumpkins…sold 10,379 copies at a 39% sell-thru…2nd best of the year (Seasonal Warmth)
#3. Mar 2017…Couch…sold 6,520 copies at just a 21% sell-thru…6th best of 10 issues (Sparse)
#4. Nov 2017…Food…sold 5,206 copies at just a 19% sell-thru…worst of the year (Martha, you burned the chicken!)
Answer to Bonus Question: Canadian House & Home outsells Martha Stewart Living by 373%. Plus, it does so at a higher cover price, and has 12 issues a year compared to 10.
