Covers Sell

Covers Sell

Vogue Covers…Take the Quiz

Posted by Scott On March - 7 - 2018

Vogue had a tough year in Canada in 2017…with 11 of 12 issues posting losses.  Sales were down over 17% for the year.

As always, some issues did better than others.  See if you can guess which ones sold more or less.

Which of these 4 Covers was the best-seller in 2017 in Canada?

Better yet, try ranking them from #1 to #4.

  • Get none right…you are a Dunce
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree


Mar 2017                                    Jun 2017

Sep 2017                                     Oct 2017

Don’t look yet!

Don’t cheat!

Scrowl down for Answers…

Answers below:



#1  Sep 2017…125th Anniversary…sold 34,177 copies.  (And raised price to $9.99 from $5.99…a 67% price hike!)

#2  Mar 2017…Women Rule…sold 19,028 copies  (2nd best of year)

#3  Oct 2017…Fall Fashion…sold 11,945

#4  Jun 2017…Elle Fanning…sold just 9,775 copies


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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