Covers Sell

Covers Sell

Kitchen Cabinet Update

Posted by Scott On January - 23 - 2018

The Feb/Mar 2018 issue of Canadian Woodworking is set to hit newsstands on January 22nd, 2018.

This is the second issue of the magazines re-design, and with the new, larger format, and higher cover price of $6.97.

Art Director Jonathan Cresswell-Jones has created a cover that feels contemporary, and is easy to understand quickly.

The cover lines are benefit-oriented, straightforward and place in the best “real estate”, with the skybar and button working hard to call out other compelling reasons to buy this magazine.

Canadian Woodworking is on a roll.  In 2016 sales were up 49%, with 5 of 6 issues posting gains.  In 2017 sales are up another 22%, again with 5 of 6 issues posting gains.  That’s 10 of 12 issues posting gains…impressive.



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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