Covers Sell

Covers Sell

Julia Shines

Posted by Scott On November - 23 - 2017

The December 2017 issue of In Style is a stunner.  Their website promises the inside scoop on “raising teenagers, avoiding the tabloids, overcoming grief, and THAT HAIR.”  Sounds like a fun read.   The issue is 256 pages thick.  And the cover looks even brighter and better when you are holding it in your hand.

The clever use of black, blue and gold, help direct the eye, and the overall feel is warm and inviting.  This image isn’t particularly good, because the background has a warm golden quality.

Look for this one to sell!



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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