Covers Sell

Covers Sell

Timber!

Posted by Scott On August - 10 - 2017

Art Director James Gillespie has created another beauty for Canada’s History.

This vintage black and white cover image was hand colorized by Gillespie, a time consuming process.

But the result is outstanding.

The bold type treatment, and clever placement of the supporting sell line…Living the Lumberjack Lifestyle… make for a simple yet compelling cover.

Canada’s History magazine is on a roll.  The Feb/Mar 2017 issue (Sitting Bull) set a new all-time sales record for it’s time slot.  And the Apr/May 2017 issue (Vimy) also set a new all-time record for it’s time slot.

The Oct/Nov 2017 issue of Canada’s History is set to hit newsstands on September 25th, 2017.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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