Covers Sell

Covers Sell

How Do You Compare?

Posted by Scott On June - 9 - 2017

news_green-125x125The first quarter 2017 results are in from MagNet (the US based Data Clearinghouse).

They report that newsstand unit sales in Canada were down 12.6%.  In the USA sales were down 13.5%.

Sell-Thru Efficiency in Canada was 28.7%, compared to 31.2% last year.  In the USA Sell-Thru was just 23.8%, compared to 26.2%.

Part of the decline can be attributed to the fact that draws have been cut in both Canada and the USA. In Canada, draws were cut by 5%, while in the USA draws were cut by 4.9%.  This “culture of cutting” used to be frowned upon.  “Cut the draw = Cut the sale” was the rule of thumb.

Thanks to SIP’s and other cover price hikes, revenues were not down as much as units were, with Canada posting a decline of 6.3% and the USA down 9.2%.

first Qtr 2017a

First Qtr 2017b

 

First Qtr 2017c

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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