Congratulations to the team at Canadian Geographic for the success of the Nov/Dec 2016 issue, featuring Canada’s new national bird.
This issue was a success on every level:
1. Got lot’s of free media exposure
2. Sales up 42% from prior year
3. Cover price increased by $1 to $8.95…a 12.6% increase
4. Revenue up 59%
5. Efficiency finished at 42%…up 14 pts from prior year