Covers Sell

Covers Sell

ROYALS…a new SIP from Legion

Posted by Scott On March - 15 - 2017

The Legion will be publishing a SIP on the Royals, which goes on sale May 8th, 2017.  This is the second SIP that they have done that broadens their editorial mandate from beyond military history.

This SIP will be their first at the $16.95 price point, up from $14.95.

The cover features a silver foil logo treatment, embossing of the crown, and spot varnish highlights.

Art Directors Jason Duprau  and Jennifer McGill  have created what I call “the perfect cover”, something I will be talking about at the MagNet conference seminar in April.  Jason will be presenting some of his favorite covers and talking about the creative process too!

ROYALS-SIP Final (Small)

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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