Canadian Geographic‘s Jan/Feb 2017 cover is a tribute to Rule #30. If it works, keep doing it (or do it again).
This cover pays tribute to the best-selling issue of all-time for Canadian Geographic, and one I am proud to have worked on. The December 2009 cover smashed all sales records.
Every magazine has what I call “the perfect cover”. The Dec 2009 cover is just that! It’s something I will be talking about at my seminar at this years’ MagNet 2017 conference.
Activate the Wp-cumulus plugin to see the flash tag clouds!
Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.