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Covers Sell

Oh no! Oops!

Posted by Scott On November - 11 - 2016

news_green-125x125The NY Post.Com reports that Topix Media, a licensee for Newsweek made a big, big mistake.

Apparently, Topix produced, printed and shipped a special SIP to hit newsstands in time to take advantage of the historic outcome of the Presidential election.  Problem?

They assumed Hillary Clinton was going to win.

“Like everybody else, we got it wrong,” said Tony Romando, CEO of Topix Media, the Newsweek partner which produces special issues under the popular brand.”

The article goes on to say that the Madam President issue hit stores on Tuesday (election day) but were told not to put issues on sale until after the election i.e. Wednesday.  But some stores did.  Romando claims only 17 Clinton magazines were sold out of 125,000 printed and shipped.  Talk about a brutal sell-thru efficiency of .000136%.

Topix Media is now scrambling to get a President Trump SIP out to newsstands sometime later next week.

 

One Response to “Oh no! Oops!”

  1. MIke says:

    As an aside, some enterprising individuals in NY have posted the Madam President issues on Ebay – and they are selling for as much as $700US!
    #MakingAmericanMagazinesGreatAgain

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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