Covers Sell

Covers Sell

24 New Rods

Posted by Scott On November - 11 - 2016

The Winter 2017 issue of Fly Fusion is scheduled to hit newsstands on November 28th, 2016.

This time slot typically produces the best-selling issue every year.

In this issue, the editorial team reviews 24 New Rods that are debuting next year.  Th article provides guidance on helping you pick the rod that is best suited to you.

The cover’s action shot, is yet another example of what we call “top predator” covers, that have a “poster-like” visual impact.  For amazing U.S. sales growth graph see below.


Fly Fusion is a Canadian magazine that has been extremely successful at penetrating the U.S. market. Very few magazines can make that claim.  Sales have been increasing every year for 11 years in a row!


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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