Covers Sell

Covers Sell

2017 Horse Annual

Posted by Scott On November - 23 - 2016

Horse Canada’s 2017 HORSE ANNUAL is set to hit newsstands on December 12th, 2016.

The 2015 HORSE ANNUAL and the 2016 HORSE ANNUAL both had Record Breaking sales!

Sales of the 2015 Horse Annual were up 96%.   Sales of the 2016 Horse Annual were up 15% on top of that.

Horse Canada is Canada’s #1 equine magazine on newsstands in Canada.  Their market share (of the top 5 equine magazines) has gone up for the 3rd year in a row.

In 2014 Horse Canada enjoyed a 33.4% share.  In 2015 the share grew to 36.4%. And for the first half of 2016 the share is 36.7%.









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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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