Covers Sell

Covers Sell

Horse Canada Winter Issue

Posted by Scott On November - 8 - 2016

The Nov/Dec 2016 issue of Horse Canada hit newsstands yesterday.  This time slot is typically the best each year, as the issue has a longer on-sale period.

Art Director Sieu Truong has created a clean, crisp cover.  The white background creates a seasonally appropriate color scheme and works to provide a high contrast platform for the image and type.  Great use of the cover real estate for the sell lines.  A strong, service-oriented cover!

2016-dec-small

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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