Covers Sell

Covers Sell

Did You Know…

Posted by Scott On November - 3 - 2016

news_green-125x125At a recent newsstand seminar, (the MBR Conference at the Old Mill, on October 25th) Glenn Morgan, CEO of Coast to Coast, and Craig Sweetman, presented some interesting findings from the recently completed 2015 CTC Boxscore.

One factoid in particular was a real eye-opener:

In 2015 close to 55 million copies of English language magazines were sold on Canadian newsstands through the mass market wholesaler network.  So this obviously doesn’t include any French language magazines sold in Canada, nor any copies sold through the Direct-to Retail channel, both of which are considerable.

Assuming a 12 hour shopping window per day (9am to 9pm) here’s how that 55 million copies breaks down…

  • In this country 3.6 magazines are sold every second.
  • In the next minute over 200 magazines will be sold in Canada.
  • In the next hour close to 13,000 magazines will be sold on Canadian newsstands!
  • In the next day over 152,000 magazines will be purchased by Canadian consumers!
  • In terms of total retail dollar sales, almost $1 million a day of magazines are sold in Canada.

Pretty impressive, eh?

glennm

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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