The Winter 2017 issue of Dirt Trax is scheduled to hit newsstands on Oct 31st, 2016.
Art Director Andrew Knor has delivered another compelling cover for Dirt Trax. The cover successfully integrates both an action shot and a static shot to pack in two vehicles that will be of interest to the Dirt Trax audience.
Dirt Trax sales were up 11% last year, while the industry average for Canada was down 9.8%.
Plus, we took our cover price up by 20% too. And 4 of the past 5 issues have posted sales gains. Strong covers do sell.