Horse Canada’s 2016 Annual is a Record Breaker! It is now the all-time best selling issue in the magazine’s illustrious history.
Sales are up 15% from last year. Plus, we raised the cover price by 13% to $8.99. This resulted in an overall revenue improvement of 31%.
Horse Canada has posted sales improvements on 10 of their last 14 issues, which is a remarkable achievement in today’s market. And they have done so while raising the cover price to reflect it’s market-leading stature in the horse industry.