Covers Sell

Covers Sell

A New Look for Harrowsmith

Posted by Scott On August - 10 - 2016

The 2017 edition of the Harrowsmith Almanac is sporting a new look. This year’s edition marks the 40th Anniversary of this well-loved Canadian brand.

Publisher, Yolanda Thornton says, “We have traditionally gone with an illustration on the front cover, because this digest-sized issue covers the scope of an Almanac and a regular Harrowsmith issue, and it’s on newsstands for several months. This year, we have selected an eye-catching photo that identifies with the Harrowsmith brand. We now carry  more sell lines on our cover, which has contributed to increased newsstand sales.”

The new look also helps reinforce a consistent branding with their other three seasonal offerings.

Here is the new look.  See below for old look.  Also for most recent Gardening book with similar branding.

Almanac 2017 cover FINAL

 

2016 Regular (Small)

2016 Garden (Small)

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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