I was sitting in the front-hall waiting area of my daughter’s piano teacher’s living room. Jane, the piano teacher, provides a rich assortment of magazines for parents of her students to read while waiting.
Hello, Maclean’s, Canadian House & Home, and other quality Canadian brands. Hidden under the pile was Vogue Living Australia.
Bam.
Like Canadian House & Home has demonstrated from inception…high quality content and superior production values are critical. Great cover and interior stock. Glossy. Thick page count. Oversized trim and packed with eye-candy for style-minded voyeurs addicted to interior design.
Cover price? $11.99
When Jane emerged from the lesson with my daughter in tow, I asked her: “Vogue Living Australia, Jane?” Her response: “Isn’t it fantastic?” I agreed, but quizzed her by saying, “But $11.99, Jane?” To which she responded: “Yeah, I’m a junky, but look at it, it’s so worth every penny.”
I love magazine junkies, don’t you?
Quality = Addicted = Happy to Pay a Premium
