Covers Sell

Covers Sell

For Magazine Junkies Only

Posted by Scott On May - 12 - 2010

I was sitting in the front-hall waiting area of my daughter’s piano teacher’s living room.  Jane, the piano teacher, provides a rich assortment of magazines for parents of her students to read while waiting.

Hello, Maclean’s, Canadian House & Home, and other quality Canadian brands.  Hidden under the pile was Vogue Living Australia.

Bam.

Like Canadian House & Home has demonstrated from inception…high quality content and superior production values are critical.  Great cover and interior stock. Glossy.   Thick page count.  Oversized trim and packed with eye-candy for style-minded voyeurs addicted to interior design.

Cover price?  $11.99

When Jane emerged from the lesson with my daughter in tow, I asked her:  “Vogue Living Australia, Jane?”  Her response:  “Isn’t it fantastic?”  I agreed, but quizzed her by saying, “But $11.99, Jane?”  To which she responded:  “Yeah, I’m a junky, but look at it, it’s so worth every penny.”

I love magazine junkies, don’t you?

Quality = Addicted = Happy to Pay a Premium

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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